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Juan small pledge.
Juan big effect on our islands.



The Juan Effect is a sustainable tourism program of Cebu Pacific Air, the leading airline in the Philippines.

It has three components:

1. We advocate for each person to make simple pledges to help preserve the beauty of the Philippines' most popular island destinations.

2. We work with local stakeholders of select Philippine island destinations to achieve solid waste management targets, to pave the way for a more sustainable tourism industry.

3. We implement even more environment-friendly processes in the airline, and invest accordingly. Learn more

We hope that together, we can create Juan big effect on the future of our Philippine islands.

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Juan Effect is a multi-sectoral advocacy in partnership with the Philippine Department of Tourism (PDOT), and supported by the Department of Environment and Natural Resources (DENR), and Department of Interior and Local Government (DILG).

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